I have added a new page about the most common problems manufacturing companies face with website marketing. The page is taken directly from a study I developed about the most common website marketing problems encountered by manufacturers. The 2nd new page is a list of the most critical fixes needed for website marketing mistakes. Manufacturing […]
Category: Marketing tips for manufacturing
Should you be using PDF files to market your products and services? Yes, but only if you do it the right way… Most people do not do it the right way! If you are using PDF files properly, they can be very helpful. Here is a great quote on the use of PDF for websites: […]
After posting portions of the website marketing study for manufacturing, I have decided to list the full study after getting some questions about listing the full study. Some asked how much the study would be, but I have made the file available for free. The Website Marketing Study for manufacturing is now available at no […]
The people at Auburn Works, the Alabama Manufacturing Extension Partnership (MEP), have created the future of MEP Center websites. The new website creates a community using the Ning platform and the integration of a traditional website and social media. Don’t know who your local MEP Center is in your state? They are very helpful! Click the NIST MEP […]
Most people think writing a blog post is complex. It doesn’t have to be. It’s not a term paper – it’s just some notes & tips to help out friends. Here are some of the techniques I use when advising my clients on how they can use blog postings to help their customers and make […]
Manufacturers are getting excited about their new marketing budgets. Some marketers are so excited that they don’t know where to waste their dollars first. Let me help. Here are 7 ways that leading manufacturers are throwing away their marketing money. Are you in a hurry to bust your marketing budget? Skip to the end of […]
The economy is still very slow for manufacturers and the budget belt is still tight. Here are the biggest trends I am seeing with manufacturers. Manufacturers are cutting their advertising budgets by: Reducing or eliminating paid listings in industrial directories. Dropping newspaper ads, if they use them at all. Permanently dropping catalog ads. Manufacturers are […]
For the past 9 years, I was focused on helping manufacturers and other business-to-business (B2B) organizations grow their sales. For the past 3 years, I’ve been working on a Marketing for Manufacturing book so I can help even more companies. After some significant prodding from NIST’s MEPU trainers and my internet marketing associate in Pennsylvania who is also a co-author, […]
Have you ever been frustrated that salespeople have trouble selling? Do non-sales employees believe they can’t sell because it is too difficult? Are your customers confused and don’t know why they should buy from you? Maybe you need a strong Unique Selling Proposition that clearly states why a customer will want your product or service. […]
I’m still shocked by how many companies think they can push their potential customers around. I hope you’re not one of those people that try to force your potential customer to watch a long video, “click to enter”, or take a brochure. Look up – it’s not 1993. push marketing doesn’t work so well anymore. […]