When we did a website marketing study of Arkansas manufacturers, there were a few things that were surprising. Here they are: Many Arkansas manufacturers pay to get their website listed in an online industrial directory. Most of those who pay ($1000 – $6000 per year) do not track visits to see if their advertising is […]
Author: Joe McCoy
Yes, your e-mail address on your website is hurting you. Your organization is getting spam, missing sales leads, and aggravating customers because of it. Can it really be that bad? I thought listing my e-mail on my website was a good thing! I want to stay in touch with my customers and not miss any […]
Many of you spend money to be listed in the Yellow pages and similar tree-based materials. The search for products and services is rapidly moving to the Internet and you might be missing some great opportunities to get new customers. Did you know you can have a free online listing and drive sales leads by […]
There are a lot of industrial directories out there and some work dramatically better than others. Three of the best online industrial directories There are so many directories out there that it would be difficult to register with all of them. However, there are a few that consistently provide good traffic and sales leads. After […]
How many of these website mistakes did you avoid when building your site? Did you get caught by any of these? 1. Don’t shop around and pay way too much Because small business owners and managers are so busy managing multiple areas of the company, it is tempting to look at one company that appears […]
The 6 most critical things you need for an effective manufacturing website can be determined by looking at what performs. In other words, what is needed to get the sales, leads, or other conversion needed? 1. Search Engine Visibility or Source of Traffic The first and most important element is having a source of website […]
Here are six big mistakes that even big companies make and recommended fixes for the mistakes. 1. Excessive Company Focus Assuming that you built the website for your customer’s use, why would it be focused on internal company processes? Who in their right mind will pause at a home page that lists a company’s vision […]
I get the same question in almost all of my website marketing classes: “What 1 thing can I do tomorrow to improve sales leads on my website?” Well, here are 9 things to improve your website sales fairly quickly. They are based on methods I have tried and measured. Move your contact information to the […]
Do you feel like your marketing is driving clients away instead of increasing sales? Maybe the selling words you are using don’t work. They may be on your billboards, brochures, paper-based ads, your website, and more. Let’s find out if your company’s selling words are working. Quick Test 1: Grade your organization’s marketing health. When your […]
Two of the most common questions about Marketing for manufacturing 1 – Do you offer website marketing classes? YES, here is a list of website marketing classes offered by Marketing for manufacturing. You can be sure that the information is immediately applicable to your needs. With over 15 years of college credit & contract training […]